eataly
ciao down at eataly
Eataly is set to launch its first-ever U.S. airport locations at John F. Kennedy International Airport, with five unique outposts opening across Terminals 4, 5 and 8 between late 2025 and 2026. Each location reimagines Eataly’s signature Italian marketplace experience, complete with fresh pasta, espresso, wine bars and gourmet retail, for the fast-paced needs of a bustling airport. Thoughtfully tailored to their individual terminals, the designs blend efficiency with atmosphere, offering travelers a refined yet accessible taste of Italy on the go. It’s a bold step for the brand, bringing its charm and culinary heritage to a new kind of destination.
THE STORY
THE TASK
Adapted Eataly’s existing brand standards to meet the unique functional demands and fast-paced environment of busy airport terminals.
Ensured the design preserved the charm, authenticity and memorable elements that define the Italian marketplace experience.
THE DELIVERY
Produced 3D renderings, FF&E packages including custom furniture and millwork, physical material boards and detailed construction documents.
Created comprehensive graphics and signage production packages to ensure cohesive visual storytelling.
KEY RESPONSIBILITIES
Led the entire creative process, ensuring the vision aligned seamlessly with the Eataly brand.
Balanced creative vision with rigorous compliance, navigating strict airport regulations, terminal-specific requirements and coordination with multiple authorities having jurisdiction (AHJs).
Work completed for HMSHost through Ideation Design Group.