NFL LAS VEGAS
where football fans hit the jackpot everytime
In the lead-up to hosting the 2022 Pro Bowl and the 2024 Super Bowl, Las Vegas was buzzing with anticipation and the NFL was right at the center of it. When the chance emerged to open a flagship store at the iconic Caesars Palace Forum Shops featuring all 32 NFL teams, it was clear this needed to be more than just a retail space.
I was brought on to ensure the design was immersive, bold and unmistakably Vegas. A one-of-a-kind experience that celebrated the energy of the city and the excitement of the game.
THE STORY
THE TASK
Collaborate directly with the NFL to ensure equal representation of all 32 teams throughout the store design.
Develop a strategic floorplan featuring unique merchandising opportunities and immersive fan-driven experiences.
THE DELIVERY
Created photorealistic renderings, mood boards and comprehensive drawing sets to guide design execution.
Designed and compiled graphic and signage packages to ensure consistent brand storytelling throughout the space.
KEY RESPONSIBILITIES
Led the full design process, ensuring the creative direction aligned with the NFL brand and delivered an engaging, team-neutral fan experience.
Align with an accelerated timeline in preparation for the 2022 Pro Bowl debut.
Work completed for The National Football League through Ideation Design Group.